Vinotrip

Marketing Wine to Millennials

Creative Commons licensed image from Flickr user bubble dumpster

Even more baffling than the wine industries’ supposed struggle with using social media is their apparent struggle with marketing to the Millennial generation. All sorts of studies and blogs are dedicated to this goal: helping wineries market to people in their twenties. I must be missing something (a marketing degree?) because I fail to see the challenge.

You sell alcohol. How hard can it be to sell alcohol to college graduates in their mid-twenties?

3 Responses to “Marketing Wine to Millennials”

1
MIND THE GAP: “Phase 2″ Proves Elusive For Wine Industry & Millennials « The Millennier: Wine + Millennials:
January 8th, 2010 at 10:01 am
[...] a short and sweet post about the increasingly big deal being made about wine companies reaching the millennial consumer, [...]
2
MIND THE AGE GAP: "Phase 2" Proves Elusive for Wine Industry & Millennials:
January 15th, 2010 at 12:08 am
[...] a short and sweet post about the increasingly big deal being made about wine companies reaching the millennial consumer, [...]
3
Millennier >>>> Wine + Millennials » MIND THE GAP: "Phase 2" Proves Elusive For Wine Industry & Millennials:
January 29th, 2010 at 9:28 am
[...] a short and sweet post about the increasingly big deal being made about wine companies reaching the millennial consumer, [...]