Let’s be frank here, when you’re shipping a bottle of wine, you’re really shipping a bunch of styrofoam and glass. Somewhere in there, buried underneath a double-digit shipping charge, is the wine. The computer industry calls this inefficient. The wine industry calls it the status quo. As we all know, it is nearly impossible to change the entrenched traditions of the wine establishment.

But Crushpad steps up and casts away the shackles of tradition. Check out Brixr and order your holiday pack of wines sent direct to you in these tiny little bottles (pictured above). My favorite part is the screw cap enclosure which looks like anything you’d see out of Australia or New Zealand. Still room for a label, too. Nice work.

Great idea and worth trying if you’re looking to sneak some Chardonnay into a college football game have a tasting party with that special someone in your life.

More coverage from Wine Brands Blog.