Last week I had the distinct pleasure of attending a wine tasting in DC at Lima, a trendy (almost TOO trendy) restaurant and lounge inspired, seemingly, by a European dance club. Before I jump in here, let’s start with the disclaimer:
I attended this event as a guest of Octavin, who were kind enough to waive my $15 entrance fee. I received no other incentives, financial or otherwise, from any of the companies mentioned herein.
Phew, glad we got that out of the way. As I was saying, the event was held at Lima, but was hosted by a NY-based company called Cork’d (twitter: @corkd), a project led by Gary Vaynerchuck – the wine man who needs no introduction – to introduce and promote wine to the so-called “millenial” generation. This particular event promoted wines bottled – or should I say, packaged? – by yet another company called Octavin.
So what is an Octavin? It’s an elongated box with an octagonal footprint. Yes, that’s right, wine in a box. But it’s not just any wine. In fact, Octavin has sought out a number of talented winemakers, from all around the world, to sell wine in these nifty boxes. The advantages are many: cardboard boxes cost less than glass bottles; boxes don’t break as easily; vacuum-packed bags keep the wine fresh, and for longer after opening, than a cork would; and the box holds a lot more wine per packaging volume, thus reducing the carbon footprint of shipping and manufacturing.
But more importantly, can you have wine in a box that actually tastes good? I’m here to tell you the answer is definitively yes. Don’t let decades of Sutter Home color your perspective on the deliciousness that pours from these Octavin boxes. It’s an uphill battle, but solid experiential marketing events like this and a distinctive look for the packaging should help them get past the ingrained perception about boxed wine. You don’t have to look any further than Maryland’s own Terrapin Station Winery to see that winemakers at the premium end of the market are exploring alternative (and environmentally responsible) packaging options. And it’s affordable, too, running less than $25 per Octavin for equivalent of four wine bottles (3 litres).
The event itself was a blast once I got used to the ambiance (and put away my rave glow sticks). Cork’d wrote up a recap of the event here, so I won’t re-do any of the tasting notes; I will say, though, that my favorites were the crisp and tart Silver Birch Sauvignon Blanc from New Zealand, and the jammy, fruit-forward Big House Red from California. You wouldn’t go wrong with any of the six but either of these are perfect for a warm summer evening. The Silver Birch was a refreshing end to a hot DC afternoon and a perfect match for the cheese plates.
I had a chance to speak briefly with Georgetta Dane, winemaker from Big House, who flew in to DC that afternoon. She offers both the Octavin and traditional glass bottles for sale in her tasting room, and evidently there’s a pretty good sell-through rate on those Octavins. So go ahead and try some! The Octavin team were good enough to pull together a partial list of stores in Maryland that carry their wines. There are about 200 in all, so they shouldn’t be THAT hard to find if none of these stores suit your fancy.
PDF of Maryland retailers: Octavin Maryland
Overall I give Octavin wines a solid “thumbs up” recommendation for the quality of the wine and the packaging benefits as an added bonus. But then again, I’m squarely in their target market as a tree-hugging millenial!
Have you noticed any of these wines in your local wine shop? Would you try them from a box? Would you try them with a fox? Would you try them on a boat? Would you…
…my wife is telling me to end the Dr. Seuss reference while I’m ahead, so…
Cheers,
Matt
August 2nd, 2010 Category: D.C., Events, Wine storage | Comments (1)